Embassy of India

Baghdad, Iraq

Details of Indian Exhibitors

1. Number of Exhibitors : 320 included DS Group, KRBL, Mother Dairy Fruit & Vegetable, Patanjali, Marico, ITC, Amul, Kohinoor, Premier Tea, Tata Global Beverages, Wagh Bakri, Everest Spices, Hamdard to name a few.
2. Ten states including Haryana, Maharashtra, Gujarat, J & K, Kerala, and Jharkhand had their own pavilions at the event. North East states also established their presence with display of Naturally Grown organic products
3. Besides, APEDA, MPEDA, SPICE BOARD, TEA BOARD, COFFEE BOARD were the co-organizers of the 1st Edition of Indus Food apart from various trade associations as supporting partners such as IOPEPC, ITA, AIREA, AIDA, IPGA, SOPA, CEPCI, ICMA, All India Spices Exporters Forum  to name a few.
4. Participants Feedback (in brief) :  The general opinion of the  Indian Exporters was that more activities of this fashion should be encouraged in the Indian sub-continent to be able to host a global food trade platform  like Gulf Food, Dubai. When such large scale annual event will take place in India, it will boost the confidence of the exporters as they can connect with their global counterparts in their home country which will pave the path to better utilization of the resources.

Suggestions/Improvements indicated: It was advised by the Industry stakeholders & Think Tanks to conduct the Exhibition in the month of December owing to severe climate in January, proximity to the Gulf Food, 2018 dates etc.

1. No. of visitors / foreign buyers : 400 from over 43 countries.  75 global retail chains and Delegations from across the globe marked physical their presence in the event.
2. Brief profile of visitors: The visitors include Food and Beverages sectors Importers, Global Retail Chains, Supermarket Chains, and Government Bodies etc.
3. Visitors’ feedback (in brief): The Buyers were happy to find all the products under one roof. According to them “INDUS FOOD” has been able to create a niche for itself. It was a platform for exchange of ideas, networking & business development for them

Business generated

1. No. of enquiries : 300++
2. No. of MOU signed are as follow:
3. TPCI and India-Canadian Chamber of Commerce (ICCC)
4. Indian Business Professional Council of Qatar
5. Indo- New Zealand Business Council
6. Joint Iraq-India Chamber of Commerce
7. Proposed Draft of the MOU with the Oman Chamber of Commerce and Industry (OCCI)
8. Order booked: Approx. USD 2 Billion
9. Total business generated : USD 650 Million

Outcome analysis by the Council / Trade Bodies
We feel that the huge demand by the foreign buyers at the INDUSFOOD in food and beverages sector and India’s surplus potential to meet this demand requires policy decisions in economic diplomacy by both DOC and MEA. In other words, the surplus produce of Indian farmers could get access to the foreign markets by addressing the bottlenecks. The large number of foreign credible participants and foreign big ticket buyers at the first edition of the INDUSFOOD shows that the event was a grand success. If the feedback from the Indian exhibitors and the foreign buyers/participants is anything to go by, we can convincingly say that the event was a platform that created a win-win situation for both sides, as well as established a clear path for India to be able to host a global food trade platform.

 Orders by the foreign buyers (and those in pipeline), is a clear indication that the criteria and other parameters for selection of buyers worked well. Given that the growth in the agriculture sector in India is on the decline, such export promotion measures in this sector will perhaps encourage the sector to reverse the trend. TPCI worked in tandem with the DOC and MEA (and Indian missions) and other govt. agencies to achieve the success.